The Gathering identity explained
SUMMARY
Logo & event collateral for the 5th Annual Gala to benefit victims of sex trafficking
PROBLEM
As Covered International has grown and seen its mission shift in focus, they felt the need to rebrand their annual Gold Gala fundraiser as a more intimate, familial style event, where family and friends gather to celebrate each other's successes and recharge for what still lies ahead. The event was Changed from the formal Gold Gala to The Gathering.
SOLUTION
Rebrand the event from a formal Gala to a more intimate feeling identity
Identity design for upcoming Gathering events
Invitation and ticket design using Spot UV to highlight the new identity elements
Program layout with accompanying slide deck design explaining the shift in organizational focus
Signage and event backdrop design
Program design & layout
Early identity directions explored an abstract mark using arrows coming together into a circle of harmony (Left)
or participants gathered to celebrate at a table of fellowship (Right)
A few of the Gathering Tree directions we explored before landing upon the Warka connection.
Trees carry many extended metaphors of growth, new life, and health, as well as functioning as natural gathering places.
The final Warka design, explained in the intro video above, as well as a supporting element of the Warka leaf
Example slides from the full presentation deck to convey the more focused mission to partners and supporters
